Good thinking on social content by Tara @missrogue Hunt
“Social content development needs to be as rigorous as radio/television/print content development, only more complex b/c it’s interactive.
…but most companies undervalue it and delegate it to interns or outsource it. That is such a missed opportunity.
Instead of saying, “we should be on twitter,” ask, ‘what should the role of twitter be for us. (If anything) + who can make it worthwhile?’”